How do colors affect purchases? According to KISS Metrics: For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. I am going through a really intense infographics phase right now. Like real intense.

How do colors affect purchases? According to KISS Metrics:

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.

I am going through a really intense infographics phase right now. Like real intense.